Privacy Policy

Introduction

LiveKing ("we", "us", "our", or the "Platform") is committed to protecting the privacy and personal data of every individual who uses our online casino and sports betting platform at liveking.cam (the "Website"). This Privacy Policy (the "Policy") sets out the basis on which personal data we collect from you, or that you provide to us, will be processed.

This Policy applies to all Users of the LiveKing Platform, including visitors to the Website, registered account holders, and any person who communicates with LiveKing through any channel. By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, and use of your personal data as described herein.

LiveKing processes personal data in accordance with applicable data protection legislation and international best practices for data governance in the online gaming industry. We do not sell, rent, or trade your personal data to third parties for their own marketing purposes under any circumstances.

Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, identification number, location data, email address, IP address, or any factors specific to the physical, economic, or social identity of that person.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure, or destruction.
• "Data Controller" means LiveKing, the entity that determines the purposes and means of Processing Personal Data collected through the Platform.
• "Data Processor" means any third-party service provider that Processes Personal Data on behalf of LiveKing under a contractual arrangement.
• "Consent" means a freely given, specific, informed, and unambiguous indication of agreement to the Processing of your Personal Data.
• "KYC Data" means identity verification documentation including government-issued identification, proof of address, and selfie verification images submitted for Know Your Customer purposes.
• "User" or "you" means any individual who accesses, registers on, or otherwise interacts with the LiveKing Platform.
• "Cookies" means small text files placed on your device by the Website to store preferences, session identifiers, and analytical information.

Data We Collect

LiveKing collects Personal Data that is necessary to provide you with a secure, compliant, and fully functional gaming experience. The categories of Personal Data we collect are described below.

3.1 Identity & Contact Data

• Full legal name as it appears on your government-issued identification document;
• Date of birth (for mandatory age verification — players must be 21 or above);
• Residential address, including postcode and country of residence;
• Email address and, where provided, a contact telephone number;
• Malaysian identity document details — MyKad number, Passport number, or Driver's License number where submitted for KYC.

3.2 Financial Data

• Payment method details including bank account numbers, FPX reference identifiers, DuitNow registration details, and e-wallet account identifiers (Touch 'n Go, Boost, GrabPay);
• Deposit and withdrawal transaction records, amounts, timestamps, and payment method used;
• Cryptocurrency wallet addresses where USDT or BTC transactions are conducted.

3.3 Gaming & Behavioural Data

• Game session records including game type, duration, bet amounts, outcomes, and account balance changes;
• Sports betting history including markets wagered on, odds accepted, and settlement outcomes;
• Responsible gambling tool settings including deposit limits, loss limits, and self-exclusion periods in force.

3.4 Technical & Device Data

• IP address and approximate geolocation data derived from IP;
• Device type, operating system, browser type and version;
• Session login timestamps, duration, and logout events;
• Cookies and similar tracking technologies as described in Section 9.

3.5 Communications Data

• Records of all communications between you and our support team via live chat or email;
• Complaint and dispute records including correspondence and outcomes;
• Marketing preferences and opt-in or opt-out records for promotional communications.

How Data Is Collected

LiveKing collects Personal Data through the following means:

• Direct submission: Information you provide when registering an Account, completing KYC verification, making a deposit or withdrawal, contacting our support team, or updating your Account profile;
• Automated collection: Technical data collected automatically when you access the Website, including IP address, device identifiers, browser data, and session analytics via Cookies and similar technologies;
• Transaction records: Financial data generated as a result of payment processing activities conducted through our integrated payment partners (including DuitNow, FPX, and Malaysian banking institutions);
• Third-party verification services: Identity and age verification data returned from KYC service providers to whom you have submitted documentation;
• Anti-fraud and AML screening: Risk data generated as a result of automated and manual screening of account activity against anti-money laundering and fraud detection frameworks.

Purpose & Legal Basis for Processing

LiveKing processes your Personal Data only where there is a legitimate legal basis for doing so. The table below summarises the primary purposes for which we process Personal Data and the corresponding legal basis in each case.

Data Sharing & Disclosure

LiveKing does not sell, rent, or trade your Personal Data to third parties. We may share your Personal Data only in the circumstances described below, and only to the extent strictly necessary for the stated purpose.

6.1 Service Providers & Data Processors

We engage carefully selected third-party Data Processors to assist in delivering our Platform services. These include payment processing partners (such as DuitNow operators, FPX gateway providers, and Malaysian banking institutions), identity verification providers, fraud detection services, cloud hosting infrastructure providers, and customer support platform operators. All Data Processors are bound by contractual data processing agreements that restrict their use of your data to the specific service they provide to LiveKing.

6.2 Regulatory & Legal Disclosure

LiveKing may disclose Personal Data to regulatory authorities, law enforcement agencies, financial intelligence units, or courts where required or permitted to do so by applicable law — including in connection with anti-money laundering investigations, fraud investigations, or legal proceedings.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of LiveKing's assets, Personal Data held by LiveKing may be transferred to the acquiring entity as part of that transaction. Users will be notified of any such transfer and of any material changes to this Privacy Policy that result from it.

Data Retention

LiveKing retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, and to comply with applicable legal, regulatory, and audit obligations. The following general retention periods apply:

• Account and KYC Data: Retained for a minimum of five (5) years following account closure, in compliance with applicable anti-money laundering record-keeping requirements.
• Financial Transaction Records: Retained for a minimum of seven (7) years from the date of each transaction for financial audit and AML compliance purposes.
• Gaming Session Records: Retained for a minimum of three (3) years from the date of each session for dispute resolution and regulatory reporting purposes.
• Customer Support Communications: Retained for three (3) years from the date of last communication.
• Marketing Preferences: Retained until consent is withdrawn or an account is permanently closed, whichever occurs first.
• Cookie and Analytical Data: Retained in accordance with individual cookie lifespans as detailed in Section 9.

Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with our internal data deletion procedures.

Data Security

LiveKing implements robust technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes, but is not limited to:

• 256-bit SSL/TLS encryption applied to all data in transit between your device and our servers;
• Encryption at rest for sensitive Personal Data stored on our infrastructure, including KYC documents and financial records;
• Role-based access controls that limit employee access to Personal Data on a strict need-to-know basis;
• Two-factor authentication (2FA) available to all Users and mandatory for all internal system administrators;
• Continuous intrusion detection and monitoring by a dedicated security operations team;
• Regular penetration testing and security audits conducted by independent third-party security specialists;
• Incident response procedures designed to detect, contain, and notify affected Users and relevant authorities of any data breach within the timelines required by applicable law.

While LiveKing takes all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is completely secure. You are responsible for maintaining the confidentiality of your Account login credentials.

Cookies & Tracking Technologies

LiveKing uses Cookies and similar tracking technologies to operate the Platform effectively, maintain your session, analyse usage patterns, and improve the overall User experience. The following categories of Cookies are in use on the Website:

You may control Cookie settings through your browser's privacy controls. Disabling Strictly Necessary Cookies will impair your ability to log in to and use the Platform. Disabling other categories of Cookies will not prevent you from accessing core Platform functionality but may affect certain personalisation features.

International Data Transfers

LiveKing's Platform infrastructure and certain third-party Data Processors may operate servers or process data in jurisdictions outside Malaysia. Where Personal Data is transferred internationally, LiveKing ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that provided under this Policy, including through the use of contractual data transfer mechanisms and vendor security assessments.

LiveKing will not transfer Personal Data to jurisdictions that do not provide an adequate level of data protection without first implementing appropriate contractual and technical safeguards. Users who have concerns about specific international transfers may contact our support team for further information.

Your Rights

As a User of the LiveKing Platform, you have the following rights with respect to your Personal Data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request — [Your Username]".

• Right of Access: You have the right to request a copy of the Personal Data LiveKing holds about you, together with information about how it is processed.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete Personal Data held by LiveKing.
• Right to Erasure: You have the right to request deletion of your Personal Data where it is no longer necessary for the purpose for which it was collected, subject to our legal and regulatory retention obligations.
• Right to Restriction: You have the right to request that LiveKing restrict the Processing of your Personal Data in certain circumstances, such as while a correction request is being assessed.
• Right to Data Portability: Where Processing is based on Consent or contractual necessity and carried out by automated means, you have the right to receive your Personal Data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to Processing based on legitimate interests, including profiling for marketing purposes. This right does not apply where Processing is necessary for compliance with a legal obligation.
• Right to Withdraw Consent: Where Processing is based on your Consent, you may withdraw that consent at any time. Withdrawal does not affect processing already carried out.

LiveKing will respond to all verified data rights requests within 30 calendar days. Where a request is complex or we receive multiple requests from the same User, we may extend this period by up to a further 60 days, in which case we will notify you accordingly.

Minors & Age Policy

LiveKing is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect or process Personal Data from any person under the age of 21. Age verification is a mandatory step in the account registration process, and KYC documentation confirming date of birth is required before any real-money activity is permitted on the Platform.

If LiveKing discovers, at any point, that Personal Data has been submitted by or on behalf of a person under the age of 21, that Account will be immediately suspended, all activity will be reviewed, and the data will be deleted in accordance with our data retention procedures. Any deposits made by underage players will be refunded and any associated winnings will be forfeited.

Third-Party Links & Services

The LiveKing Platform integrates with third-party payment processors and game content providers in order to deliver core Platform functionality. While LiveKing contractually requires all Data Processors to implement appropriate data protection measures, LiveKing cannot accept responsibility for the privacy practices of independent third parties.

LiveKing does not include links to external third-party websites for advertising or affiliate purposes. Any third-party service that is accessible through the Platform (such as payment gateway pages hosted by DuitNow, FPX, or banking institutions) operates under its own privacy policy and terms of service, which you should review independently.

Policy Amendments

LiveKing reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or our data processing practices. Material changes to this Policy will be communicated to registered Users via the email address associated with their Account, with reasonable advance notice prior to the changes taking effect.

Where changes are minor or administrative in nature (such as corrections to typographical errors or clarifications that do not alter the substance of the Policy), LiveKing may update the Policy without providing prior individual notice, though the effective date on this page will always reflect the most recent revision.

Continued use of the Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. The current version of this Privacy Policy is always available at liveking.cam/privacy-policy.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way LiveKing processes your Personal Data, please contact our Data Protection team through any of the following channels:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via the Platform interface
• Subject Line for Data Requests: "Privacy Policy Enquiry — [Your Username]"
• Response Time: Within 4 hours for general enquiries; within 30 days for formal data rights requests

All formal data protection notices, including subject access requests, erasure requests, and complaints, should be submitted in writing to the email address above. LiveKing will acknowledge receipt of all formal data privacy requests within two (2) business days.